Guides
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Pick the category closest to what you're reviewing. Each guide covers a specific claim type with official sources, evidence gaps, and buyer questions — not generic definitions. If you already have the actual wording, the checker is faster.
Quick reference
Summary pages covering multiple claim types — use these first to find the right pattern.
Regulatory sources
Official source context for AI claim evidence burden.
FTC AI claims
How FTC substantiation standards apply to AI accuracy, outcome, and automation claims in marketing copy.
SEC AI washing
AI use and performance wording from SEC source examples. Use as source context, not investment advice.
EU AI Act transparency claims
Transparency, AI disclosure, and handoff wording under EU AI Act source context, with buyer questions for public AI product claims.
Evidence and performance claims
Accuracy, benchmark, outcome, and evidence-support wording — what a buyer should ask for.
AI claim substantiation
Map AI accuracy, compliance, bias, and automation wording to the evidence a buyer should request.
Walk one vendor page or claim set
Step-by-step evidence checklist for a single vendor page or pasted claim set—not a full procurement review.
AI accuracy claims
Accuracy and performance wording checked against field evidence, benchmark scope, subgroup results, and testing limits.
AI detector accuracy claims
Numeric accuracy, benchmark scope, false positive / false negative rates for AI detection tools.
AI support agent resolution and accuracy claims
Resolution-rate, deflection, hallucination, handoff, and accuracy wording on support-agent pages, with buyer evidence questions.
Bias-free AI claims
Bias-free and fairness wording, with questions about tested groups, error rates, monitoring, and limits.
AI ROI and cost-saving claims
AI revenue, savings, productivity, and outcome wording checked against customer result distribution and cost basis.
AI chatbot and LLM accuracy claims
When an AI assistant or LLM claims professional-level output, this guide shows what task scope, qualified comparison, and failure-condition records to ask for.
"First," "only," or "best" AI claims
Uniqueness and superlative AI claims checked against market scope, comparison set, and point-in-time evidence.
Automation and wording claims
AI-powered, replacement, and fully automated wording — where scope and human review matter.
AI-powered meaning
Vague AI-powered, AI-native, built-in AI, and agentic AI descriptors mapped to workflow evidence and buyer questions.
AI replacement claims
Professional-replacement and no-human-needed AI claims, with questions about task scope, testing, and review boundaries.
Fully automated AI claims
Fully automated and no-human-review wording, with questions about edge cases, escalation paths, and review limits.
AI washing examples
Common vague and overstated AI claim patterns with evidence gaps, evidence signals, and wording boundaries.
Human review boundary claims
Expert-reviewed, human-in-the-loop, handoff, and oversight wording—what evidence buyers should request when a claim implies human involvement without defining it.
Security, privacy, and compliance claims
Privacy, security, and compliance wording — what evidence can support the public claim.
HIPAA-compliant AI claims
Healthcare AI privacy and security wording, with buyer questions about vendor role, data flow, safeguards, and scope limits.
Secure AI assistant claims
Security and private-by-design AI assistant wording, with questions about data retention, admin controls, model access, and safeguards.
AI hiring and screening tool claims
When an AI hiring tool claims fair, objective, or consistent evaluation, this guide shows what bias audit records, candidate disclosure, and FCRA evidence to ask for.
Review and testimonial claims
Authenticity and substantiation standards for AI product reviews and endorsements.
Procurement and vendor evaluation
Buyer checklists for reviewing vendor AI claims before relying on them in a purchase decision.
Marketing and advertising claims
Marketing-page wording such as superlatives, vague AI labels, compliance references, and outcome claims.
High-burden AI marketing wording
Spot high-evidence-burden phrases in public AI marketing copy and map each pattern to evidence buyers should request.
ASA/CAP AI advertising claims
When an AI ad uses vague AI-powered wording, no-limits creative claims, or companion positioning, this guide shows what substantiation ASA and CAP expect.
Industry-specific claim patterns
SaaS and software claim patterns where AI labels, automation, and compliance wording need closer evidence review.
These are the first-version public guide surfaces from the PRD. Guides do not publish unreviewed allegations or rankings. Not legal, compliance, or investment advice.
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